Seven
SEVEN music band
task and solution
In 2017, a music band approached us to add a marketing component to its activities in preparation for a series of performances during a national tour across Ukraine. For this, our team developed naming aligned with the band’s ideology and values, as well as a marketing strategy to find the right target audience. Within the collaboration, we prepared two major concerts with all necessary promotional elements to increase recognition and ticket sales.
The logo and naming were based on the idea of seven creative people interacting harmoniously with one another, each possessing unique charisma and impulsive creativity.
The first concert of the band “Seven” national tour was dedicated to the memory of Sergey Bodrov. We prepared the necessary promotional materials, advertising banners and billboards, as well as a promo video for the concert. Special attention was paid to selecting the emotional style of the band through clothing, communication style, and stage behavior.
The successes and shortcomings of the first concert led our team to search for alternative positioning for the band and transform it into a more modern format. The emotional component became the key success factor of the communication marketing strategy for the second concert.
