QB Tools
SaaS services platform
task and solution
QB Tools is a SaaS platform representing a set of services and tools for business automation, management and sales growth, marketing improvement, and effective customer communication. For QB Tools, we carried out company renaming, a deep audit of current marketing activities, and development of marketing and communication strategies based on research into similar competitor services and separating the platform’s tools into standalone products. We also rebranded the visual identity, developed advertising materials for targeted and contextual ads, and built the SaaS platform website focused on the individual advantages of each service tool, along with a separate mobile app for platform management.
The marketing audit demonstrated the need to improve brand recognition, use colors aligned with industry standards, and develop a brand mascot.
Advertising and promotional materials were developed for launching and running targeted and contextual advertising campaigns.
We developed the UX/UI of the mobile app for platform users, with the main focus during design placed on ease of use and implementation of only the most essential functions needed for managing business processes. The app itself includes analytics, user review analysis, a loyalty card scanner, and an orders section for incoming orders.
A product website was developed for the QB Tools SaaS service, including detailed information about each tool and service, current users, and the company’s pricing policy.
