Pie Girl
French pastry bakery
task and solution
Pie Girl is a French pastry brand launched by our team in Kyiv in 2021. We saw that the delivery market was divided among sushi and pizza establishments, as well as craft pies, while the premium pastry segment was missing. This inspired the idea of French pastries and confectionery. During development of the marketing strategy, we identified the following key advantages: 20% dough, 80% filling, only high-quality ingredients, and fast citywide delivery. The naming was built around creating trust in our delicious “Pie Girl,” delivering unforgettable taste and service experience.
The logo developed by our team is split into two directions: a short typographic version and a graphic illustration. It is based on our beloved “Pie Girl,” with pies and cheesecakes instead of eyes, while the emotion of surprise conveys the impression of interacting with the product. Special attention was paid to creating a cohesive craft box that reflects the brand’s core values.
The production team created diverse content for social media, advertising creatives, and further promotion. As part of the project, various banners were prepared for targeted advertising, which significantly increased audience reach and boosted sales through online channels.
The Shadow team developed the website UX/UI and implemented it to build a new online sales channel. The website was created in a minimalist style with the main focus on ordering items from the menu.
