mr-krebs
 2017 

Mr.KREBS

MR. KREBS health drink

  • strategy
  • logo
  • brand style
  • advertising and creative

task and solution

MR. KREBS is a unique patented formula of a functional drink developed by a team of researchers for the Asian market, with the main goal of preventing cardiovascular diseases and micro- and macroelement deficiencies. Our company developed the product naming, worked out the marketing strategy, conducted deep market and competitor research, and determined the product’s place in the market and its target audience.

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In line with the client’s request, different logo options were explored, both in a personalized version featuring the creator of the drink and in alternative versions. The visual identity was adapted to the Asian market and the culture of consuming similar products. The logo and brand style emphasized the product’s innovativeness.

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mr-krebs — logo and merch
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A special bottle and label design was developed for the Asian market, reflecting the product’s advantages.

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A promo video was developed for the American market, demonstrating the product’s functional advantages and used in promotional channels across the USA.


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