MOLFAR
Hookah tobacco manufacturer
task and solution
MOLFAR approached us to conduct a current brand audit, adjust the existing marketing strategy, and develop a communication strategy. During the work, we justified the need for a logo redesign and the development of a marketing strategy based on consumer preferences, namely the connection between flavors and emotions. “The taste of real emotions” became the company’s new slogan and the foundation for creative advertising materials and updated packaging design. The new website we developed significantly expanded the possibilities of the existing sales channels.
Based on the conducted brand marketing audit, logo concepts were developed that emphasize the ideological essence of the brand and make it recognizable in the hookah tobacco market.
In line with the developed marketing strategy, a brand communication strategy was created using an emotional component for the consumer product line. Each flavor represents a certain emotion the company aims to evoke in the customer. According to this concept, emotion mascots were developed and later used for product packaging.
Our company carried out the packaging rebranding based on the concept of the updated marketing strategy.
For effective promotion of the product across different channels, production materials were prepared that reflect various tasks of communicating the product’s value component to consumers.
To expand sales channels, Shadow developed the website UX/UI and implemented it. The design was based on modern user experience approaches to maximize sales of products in this category.
