K&K productions
Production company
task and solution
K&K productions is a production company operating on the market since 2016 that approached us for a full cycle of marketing development. Within the collaboration, we developed the company’s marketing and communication strategies, as well as a full brand identity package in preparation for the company’s three concerts. We ran three advertising campaigns to attract concert visitors and built relationships with ticket distributors, namely concert.ua and Karabas. We also developed a new product within the production company: “Author Evenings by Dmytro Krykunenko and Natali Kucher.”
Shadow developed the brand identity of K&K productions itself and prepared logos and visual styles for the concerts.
Preparation for the company’s first concert included creating the event name, the actors’ image and styling, the communication marketing component, and the event style, which was meant to evoke melancholy in the audience and immerse them in thoughts about life already lived.
The concept of the second concert involved creating styling and communication messages in marketing materials inspired by the 1990s. Even the choice of the actors’ clothing style had to convey the emotional coloring and turbulence of those times.
The concept of the third concert was meant to return viewers to the era of Vladimir Vysotsky’s work. We developed the corresponding event naming, brand identity for posters and promotional materials, the music program, and advertising communication messages for promotion on social media and Google.
