2016
I feel cafe
Coffee shop chain I feel cafe
task and solution
I feel city cafe is a democratic-style coffee shop chain operating in the HoReCa market since 2015. The client approached our company with a request to increase sales and update the marketing strategy in line with the latest trends.
During the development of the updated marketing strategy and revised service standards, various logo refresh options were proposed as part of the rebranding process. It was agreed not to change the core visual identity concept, but only to modify the brand carriers.
