Genome
Genome functional drink
task and solution
Genome is a functional drink with scientifically proven effectiveness for supporting health and preventing diseases, launched in the Japanese and Ukrainian markets. Together with The Coca-Cola Japan marketing team, the Shadow team fully managed the beverage brand from 2019 to 2021, implementing the developed marketing strategy.
Together with The Coca-Cola Japan R&D team, we developed the brand logo and the name Genome, emphasizing the drink’s scientific foundation and functional effectiveness.
Different bottle and label types were developed for the Ukrainian and Japanese markets. Of particular note are the 350 ml aluminum can for the carbonated version of the drink and the 5-liter and 10-liter bag-in-box formats for placement in the offices of the Japanese company.
To attract the first customers in the Ukrainian market, we prepared a promo video demonstrating the product’s key advantages, and to secure an additional round of investment in the Asian market, we created the necessary promotional presentation.
