Donskoy
Poetry author and book release
task and solution
Shadow works even with the most unconventional requests. A poetry collection author approached us for marketing packaging, market positioning, and the release of a collection of works. Our team proposed the pen name “Donskoy” for the author and carried out substantial work on the communication strategy.
We developed the author’s logo with an emphasis on his creative ability to produce poetic masterpieces. The main goal was ease of perception and visual memorability.
The team developed the concept for the collection’s cover, corresponding to the content of the book itself. It was based on elements of mysticism, unexpected perspectives, and the author’s own persona.
To promote the author’s work, our team prepared a promo video for the most interesting part of the book.
