Alice
Online store for women’s products
task and solution
An online store of women’s products approached us to develop naming, a marketing strategy, brand identity, as well as a website and mobile app for online sales and the subsequent launch of advertising. During the project, the client approved the name ALICE and confirmed a marketing strategy based on the sale of exclusive products.
When developing the brand identity, the client wanted the brand to feel emotionally soft to customers and be associated with something familiar, yet premium.
The team developed the UX/UI design of the ALICE online store mobile app with an emphasis on minimalist design and rectangular product cards for proper and full presentation of women’s clothing and footwear. During implementation, a product catalog with categories, promotional banners, a user profile, and a loyalty program were created.
The UX/UI design and the website itself were developed for the online store, with an emphasis on large product cards and the display of discount offers.
